MIDNIGHTFACTORY jewellery was featured in ELLE Hong Kong’s June 2023 Digital Cover with Girls’ Generation member and DJ HYO, appearing as part of the editorial styling for the Korean artist’s Hong Kong feature.
The Digital Cover explored HYO’s journey from Girls’ Generation to her solo identity as DJ HYO, touching on performance, music, personal growth and her relationship with fashion.
Styled by Kini Wong and photographed by Manwai Tai, the editorial brought together a selection of international fashion and jewellery labels, with MIDNIGHTFACTORY officially credited among the accessories featured throughout the shoot.
HYO Wearing MIDNIGHTFACTORY
MIDNIGHTFACTORY appeared in one of the fashion looks featured in the Digital Cover, with ELLE Hong Kong directly crediting the Hong Kong jewellery label alongside CFIERCE and Tiffany & Co.
The styling placed MIDNIGHTFACTORY jewellery within a polished editorial context while reflecting HYO’s distinctive approach to fashion, performance and self-expression.
For MIDNIGHTFACTORY, the feature marked another connection between the brand and contemporary Korean pop culture, extending its presence across fashion editorial, music and artist styling.
Fashion, Music and Personal Expression
In the ELLE Hong Kong interview, HYO spoke about the importance of fashion in expressing her personality, alongside her continued evolution as a performer and DJ.
This relationship between jewellery and personal expression resonates closely with MIDNIGHTFACTORY’s own approach to design, where a piece is intended to take on new meaning through the person who chooses to wear it.
The appearance also reflects the brand’s growing visibility among stylists and artists across Asia, with MIDNIGHTFACTORY jewellery increasingly appearing in editorial shoots, performances and visual projects.
About MIDNIGHTFACTORY
MIDNIGHTFACTORY is an independent jewellery label founded in Hong Kong in 2021 by designer Auston Tse. Working primarily with 925 sterling silver, the brand creates contemporary jewellery through a dark romantic design language shaped by symbolism, personal narratives and everyday wearability.
Its work explores love, memory, vulnerability, resilience and the things we choose to carry with us.