Project 2025

"VERS" by MIDNIGHTFACTORY


“VERS” — a subtle nod to its Latin roots, embodying the notion of “turned.” It signifies the myriad transformations shaped by time, capturing the nuanced journey of choice.

Our SS25 collection unfolds a complex design philosophy, weaving together the contradictions of concept and execution. Here, the future intersects with antiquity, where melancholy intertwines with opulence, creating a vibrant tapestry of ideas. This collection reflects both chaos and renewal, presenting a curated selection of daily jewelry that honors the elegance of change and the depth of personal expression.

Turning or pausing, giving or receiving, old or new, melancholy or acceptance. Ultimately, it’s all about ——

Campaign credits:

Photographer | 
@leung_wai_leung
Photo Assistant | Nelson ng 
@ntfntf
Model | 
@bonfilsrangira
@esteloong @selfmanagementhk
Styling | Cherie Kong 
@cheriedeer
Assisted by Clayton Mang 
@oopp_____.c
Hairstylist | Sing chan 
@sing__428
MUA | Vanessa Wong 
@vanessawmakeup