MIDNIGHTFACTORY was featured in Selfridges’ Autumn/Winter 2023 Yellow Pages campaign, with supermodel Kristen McMenamy wearing the Hong Kong jewellery label’s Talon Eternity earrings.
Created by British luxury department store Selfridges, the AW23 Yellow Pages campaign celebrated a new season of fashion and culture through a 72-page publication and accompanying digital campaign.
Photographed by Hugo Comte and styled by Vincent Levy, the campaign starred legendary supermodel Kristen McMenamy in a series of looks bringing together established fashion houses, emerging designers and independent labels.
MIDNIGHTFACTORY’s Talon Eternity earrings appeared as part of one of the campaign looks and were also featured in the Yellow Pages publication.
Kristen McMenamy Wearing MIDNIGHTFACTORY
Known for her distinctive presence across decades of fashion imagery, Kristen McMenamy has worked with some of the world’s most influential designers, photographers and publications.
For Selfridges’ AW23 campaign, the model wore MIDNIGHTFACTORY’s Talon Eternity earrings, styled alongside a mix of contemporary designer fashion and archival pieces.
The appearance placed the Hong Kong jewellery label within a wider international fashion context, alongside brands selected for Selfridges’ seasonal campaign.
The Talon Eternity Earrings
The Talon Eternity earrings reflect MIDNIGHTFACTORY’s ongoing fascination with contrasts between elegance and harder, unconventional forms.
Their curved, claw-like silhouette brings a sharper edge to the traditional hoop earring while retaining a form designed for everyday styling.
The design forms part of MIDNIGHTFACTORY’s wider approach to contemporary jewellery, where romantic references, industrial influences and sculptural metalwork often coexist within the same piece.
Selfridges Yellow Pages
Launched for Autumn/Winter 2023, Yellow Pages: The Directory of Now was created by Selfridges as a guide to the people, products, fashion and culture defining the season.
The project extended across Selfridges’ physical stores, digital platforms and a 72-page publication, with Kristen McMenamy appearing as one of its central campaign figures.
MIDNIGHTFACTORY’s Talon Eternity earrings were featured on Kristen McMenamy in the campaign and appeared in the Yellow Pages publication.
From Hong Kong to Selfridges
The Selfridges campaign formed part of MIDNIGHTFACTORY’s growing international presence and its relationship with global fashion retail.
For an independent jewellery label founded in Hong Kong, seeing a MIDNIGHTFACTORY design become part of an official Selfridges campaign represented another step in bringing the brand’s jewellery language into a wider fashion conversation.
About MIDNIGHTFACTORY
MIDNIGHTFACTORY is an independent jewellery label founded in Hong Kong in 2021 by designer Auston Tse. Working primarily with 925 sterling silver, the brand creates contemporary jewellery through a dark romantic design language shaped by symbolism, personal narratives and everyday wearability.
Its work explores love, memory, vulnerability, resilience and the things we choose to carry with us.
Explore the Selfridges Yellow Pages campaign and digital publication.