Hong Kong jewellery label MIDNIGHTFACTORY and its founder Auston Tse were featured in MILK X’s October Supplement as part of Chivas Regal’s “I RISE, WE RISE” collaboration project.
The feature brought together Chivas Regal and MIDNIGHTFACTORY through a shared conversation around creativity, passion and the people who help shape every individual journey.
For Auston, the collaboration became an opportunity to translate these ideas into jewellery, connecting Chivas Regal’s “I RISE, WE RISE” philosophy with MIDNIGHTFACTORY’s approach to storytelling through physical objects.
I RISE, WE RISE
At the centre of the collaboration is the idea that progress is rarely achieved alone.
Individual creativity may begin with a personal point of view, but every journey is also shaped by relationships, support and the people encountered along the way.
This sense of connection became a natural meeting point between Chivas Regal and MIDNIGHTFACTORY.
The collaboration explores how confidence and individuality can coexist with collective strength, turning the idea of “I RISE, WE RISE” into a series of wearable symbols.
Auston Tse and MIDNIGHTFACTORY
As founder and designer of MIDNIGHTFACTORY, Auston Tse approaches jewellery as a medium for carrying stories, emotions and personal meaning.
Rather than treating jewellery purely as decoration, his work often begins with an idea or emotional experience before being translated into form, material and detail.
The Chivas Regal collaboration extended this process into a wider cultural conversation, exploring how jewellery can express not only individual identity but also the relationships and support systems behind it.
A Collaboration Built Around Connection
The CHIVAS REGAL x MIDNIGHTFACTORY collaboration reinterprets Chivas Regal’s visual identity and philosophy through MIDNIGHTFACTORY’s contemporary jewellery language.
Symbolic forms, industrial details and sculptural metalwork come together to explore ideas of confidence, resilience and collective strength.
Rather than simply combining two brand identities, the project builds a new visual language around a shared message: individual growth becomes stronger when it is connected to others.
About MIDNIGHTFACTORY
MIDNIGHTFACTORY is an independent jewellery label founded in Hong Kong in 2021 by designer Auston Tse. Working primarily with 925 sterling silver alongside other jewellery materials, the brand creates contemporary jewellery through a dark romantic design language shaped by symbolism, personal narratives and everyday wearability.
Its work explores love, memory, vulnerability, resilience and the relationships and objects we choose to carry with us.