Hong Kong jewellery label MIDNIGHTFACTORY was featured by POPBEE for its first collaboration with Chivas Regal, a capsule jewellery collection bringing together the brand’s design language with Chivas Regal’s “I Rise, We Rise” philosophy.
Designed by MIDNIGHTFACTORY founder and designer Auston Tse, the collaboration explores the idea that success is rarely an individual journey. Behind every achievement are relationships, support and the people who help us move forward.
The resulting collection translates this idea into a series of genderless jewellery pieces combining symbolic forms, industrial details and elements drawn from the visual identity of Chivas Regal.
The Idea Behind “I Rise, We Rise”
At the centre of the collaboration is the belief that personal growth is connected to the people around us.
For Auston, every success story is shaped by countless forms of support, encouragement and love. Once received, that strength can in turn become something we pass on to others.
This idea became the starting point for the collection and connects naturally with MIDNIGHTFACTORY’s ongoing exploration of relationships, resilience and the meanings carried by physical objects.
Introducing DreamGuardian
One of the central motifs created for the collaboration is DreamGuardian.
The design takes inspiration from the Chivas Regal Signifier, reinterpreting elements of its crown into a shield-like emblem.
Reinforced by a cross structure through its centre, the open-form shield represents protection and the strength created by the people and relationships behind an individual’s journey.
The design brings together Chivas Regal’s visual codes with MIDNIGHTFACTORY’s distinctive use of openwork jewellery, creating a meeting point between the two brands.
A Street Regal Interpretation
The DreamGuardian motif was developed across a series of rings, combining openwork construction with a monogram inspired by the Chivas Regal Signifier.
The collection reflects a Street Regal aesthetic, balancing polished details with a more industrial and contemporary attitude.
Rather than applying one brand’s logo directly onto another product, the collaboration reinterprets recognisable elements through MIDNIGHTFACTORY’s own jewellery language.
The “I RISE, WE RISE” Ring
Another design in the capsule takes a more tactile approach.
The exterior of the ring carries the words “I RISE”, accompanied by screw and gear motifs that reference the individual components needed to build something larger.
Inside the ring, the words “WE RISE” appear in reverse relief.
When worn, the lettering is designed to leave a temporary impression against the skin, turning the idea of connection into a physical trace carried by the wearer.
The contrast between the two messages reflects the central concept of the collaboration: individual progress and collective support are inseparable.
POPBEE on MIDNIGHTFACTORY
In its feature, POPBEE introduced MIDNIGHTFACTORY as a Hong Kong jewellery brand recognised through its appearances in celebrity styling across Hong Kong, Taiwan and international markets.
The feature highlighted the collaboration’s genderless approach, playful details and the way MIDNIGHTFACTORY translated the visual identity of Chivas Regal into contemporary jewellery.
About MIDNIGHTFACTORY
MIDNIGHTFACTORY is an independent jewellery label founded in Hong Kong in 2021 by designer Auston Tse. Working primarily with 925 sterling silver alongside other jewellery materials, the brand creates contemporary pieces through a dark romantic design language shaped by symbolism, personal narratives and everyday wearability.
Its work explores love, memory, vulnerability, resilience and the relationships and objects we choose to carry with us.