Hong Kong jewellery label MIDNIGHTFACTORY was highlighted by Tatler Hong Kong as part of Fashion Farm Foundation’s presentation of Hong Kong creative talent during Paris Fashion Week for Spring/Summer 2025.
Presented in Paris alongside a group of Hong Kong designers, MIDNIGHTFACTORY showcased its SS25 collection to an international audience of industry professionals, media and fashion guests.
The presentation formed part of Fashion Farm Foundation’s ongoing initiative to bring Hong Kong fashion and design onto the international stage.
MIDNIGHTFACTORY at Paris Fashion Week
For Spring/Summer 2025, Fashion Farm Foundation brought seven Hong Kong designers to Paris during fashion week, presenting a cross-section of the city’s contemporary creative scene.
MIDNIGHTFACTORY was among the participating labels, introducing its latest jewellery collection in an international fashion context.
For the Hong Kong-born jewellery brand, the presentation offered another opportunity to bring its design language beyond its home city and connect with a wider fashion audience.
Hong Kong Design on an International Stage
Tatler Hong Kong highlighted the showcase as a celebration of Hong Kong creative talent in Paris.
MIDNIGHTFACTORY’s participation placed the jewellery label alongside a new generation of Hong Kong designers representing the city across fashion, accessories and contemporary design.
The presentation reflects the brand’s continuing relationship with fashion beyond traditional jewellery retail, positioning MIDNIGHTFACTORY within a broader conversation around Hong Kong design and Asian creativity.
From Hong Kong to Paris
Founded in Hong Kong, MIDNIGHTFACTORY has gradually expanded its presence through international retail, artist styling, editorial coverage, collaborations and overseas showcases.
Paris Fashion Week SS25 marked another chapter in that development, bringing the brand’s jewellery into one of the world’s most important fashion capitals.
For MIDNIGHTFACTORY, remaining rooted in Hong Kong while allowing its work to travel has become an important part of the brand’s growth.
About MIDNIGHTFACTORY
MIDNIGHTFACTORY is an independent jewellery label founded in Hong Kong in 2021 by designer Auston Tse. Working primarily with 925 sterling silver, the brand creates contemporary jewellery through a dark romantic design language shaped by symbolism, personal narratives and everyday wearability.
Its work explores love, memory, vulnerability, resilience and the things we choose to carry with us.